Search Engine Optimization Real life example, using wordtracker
25 February 2008Today I started using a new tool. It’s called wordtracker. Interesting enough it costs a little bit but man, it has helped me “see” what people are searching on the internet, easily and effectively. No i’m not writing an ad for them, but take for example.. we named one of our classes Digital Photography Hot Shots… After many customer’s asking - do you have a beginner’s class, i was like duh that’s our class by rick sammon. Then, after many surveys, customer interactions, I realized something’s not right with the titleing of some of our classes… Then i got into word tracker.. People don’t get creative when they are searching for information… they use basic terms like “learn photography” or Photography lessons or Take better photographs… we’re talking like 500 plus searches a day… then i key worded my class titles and um… well.. yeah… some of them didn’t even get 1 or 2 searches. Then.. I decided well let’s take a look at the topics of the classes, what do people search for that isn’t completely flooded with pay per click ads and universities or worse our competition all over them… with word tracker i was able to anaylze the titles and now we’re doing what’s called “keyword packing” and tagging our pages better than ever! So.. I think my next class for internet marketing is going to be.. just what I bloggged about today… using Key word indexes and search engine key word tools to make more money on the internet!
Oh.. an since i’ve retitled some of the classes our sales are up 10%…. now we just have to work on our forums… by being on yahoo answers i’m getting floods of emails about people wanting to see more from us, and how they love our classes…